Spotify Radius Radio is a concept inspired by the workings of British Airways' Look Up campaign, reimagining local music discovery by curating playlists based on the user’s geographic location. As users explore new areas, geolocations are triggered, allowing the feature to pick up the song they’re listening to and add it to a public playlist for everyone to enjoy. Radius Radio connects listeners to trending artists, genres, and sounds within a specific radius, offering a listening experience that evolves with each location.
This concept not only amplifies emerging local artists but fosters a sense of community by sharing the soundtrack of neighborhoods in real-time. This project serves as the ideation for a hero website and possible OOH opportunities, where users can interact with playlists based on their geographic journey.
