The Doc Martens: Find the Music Within Your Sole campaign, created in collaboration with fellow student, Deanna Washington, honors the roots of punk, inspired by iconic figures like The Clash and The Sex Pistols. Each communication opportunity features a different artist, with the headline based on a lyric from their songs, where the word "soul" is changed to "sole" to connect to Doc Martens. The campaign showcases how these artists, when starting out, wore Doc Martens as a symbol of rebellion and authenticity. By tying together music, fashion, and punk spirit, the campaign highlights how the brand remains integral to the identity of both musicians and fans alike.
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